POTTSTOWN PA – Fête en Blanc, the borough’s dress-all-in-white outdoor dining tradition, returns Sept. 11 (2026; Friday) from 6-9 p.m. at Smith Family Plaza, 138 E. High St., the Pottstown Business Improvement District Management Association reports.
The event expects to attract about 700 guests “for an elegant end-of-summer evening in the heart of downtown,” according to an association media release.
It is modeled after what Forbes Magazine states are traditional “Dinner in White” events held in dozens of cities and more than 30 countries worldwide. The first was reported in Paris in 1988.
Pottstown’s own “memorable evening of dining, music, community, and celebration” will also commemorate the terrorist attacks on America that occurred 25 years ago, on Sept. 11, 2001.
The evening will be hosted by Pottstown Area Economic Development. Eleven percent of proceeds from the dinner will be donated to support first responders in the borough’s fire companies.
Guests are being encouraged “to make the evening even more special” by ordering food from one of Pottstown’s restaurants. “This support helps celebrate the hospitality and small businesses that strengthen our community,” the association adds.
Tickets are required. Reservations are available in advance online, or by sending an e-mail to pottstownfete@gmail.com. Tickets include tables, chairs, and table linens.
Attendees should bring their own plates, napkins, silverware, cups, water, food, and beverages. Pottstown’s Not Pizza beverages will be available for purchase during the event.
Tickets are non-refundable. There is no rain date for the event, organizers note. For more information, send an e-mail to pottstownfete@gmail.com.
Images provided by the Pottstown Business Improvement
District Management Association
Fête en Blanc Sponsors
Fête en Blanc is possible through the generosity of local and regional businesses, institutions, and community partners who are its sponsors. They include PECO as its Presenting Sponsor; and Walmart as its Reception Sponsor.
Also providing sponsorship are:
- Blanc Sponsors: Tompkins Community Bank, Wolf Baldwin & Associates P.C., TPD, Dwight City Group, The Hill School and Hobart’s Run, Steel River Playhouse, and the Montgomery County PA Commerce Department.
- Doré Sponsors are: ROG Orthodontics and the Valley Forge Tourism and Convention Board; and
- Argent Sponsor: Montgomery County Community College.
More sponsorship opportunities are available until Aug. 21 (2026; Friday) while seats remain available.
The Pottstown Business Improvement District Management Association was authorized in June 2025 by Borough Council “to provide specialized attention on Pottstown’s downtown for the purpose of decreasing vacancies, improving quality of life for residents, stabilizing businesses, and increasing property values.”

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