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Annual Festival Became A Chalk Gawker’s Paradise

Annual Festival Became A Chalk Gawker’s Paradise

July 30, 2026
Annual Festival Became A Chalk Gawker’s Paradise
When Santa and Mrs. Claus arrive, everybody wants to be in the photo

POTTSTOWN PA – Creating impromptu art in public spaces requires planning, imagination, and a sense of what a diverse audience might enjoy. On Saturday evening (July 25, 2026) in downtown Pottstown, it also demanded strength, stamina, and a stick of chalk.

Guest artists Alyssa Rulli, Melissa Rulli, and Mathew Dornan could occasionally be seen on their hands and knees during the annual Sidewalk Chalk Festival that was part of Pottstown FARM, the borough’s farm and artisan regional market. The invitees alternated their limbs, though, while they drew what was labeled as “a fish garden.”

Annual Festival Became A Chalk Gawker’s Paradise
Creating art can be tough on the knees

Sometimes they kneeled, Sometimes they sat. Every once in awhile, they stood to inspect their work from a higher elevation.

Also standing, and admiring, their efforts were plenty of Chalk Festival visitors. They spent several minutes at each creation.

Annual Festival Became A Chalk Gawker’s Paradise
Annual Festival Became A Chalk Gawker’s Paradise
Credit Audra Ross for designing a chalk tribute to the Pottstown Parks and Recreation Department

The art included many large and small pieces that could be found almost everywhere across the market’s sidewalks. Smith Family Plaza, downtown on East High Street, was filled with what Chief Chalker and Pottstown Community Arts Chair Marie Haigh called “so much color and joy.”

Pottstown Community Arts members contend everyone’s an artist, and Chalk Festival organizers seemed to prove that.

The organization provided an ample amount of colored chalk, other supplies, and lots of space. That allowed kids, adults, and families to spread out and draw what they wanted. A somewhat dusty, but nonetheless colorful, plaza was the result.

Annual Festival Became A Chalk Gawker’s Paradise
That’s the hand of Mathew Dornan, smoothing the chalk finish on one species in a “fish garden”
Annual Festival Became A Chalk Gawker’s Paradise
All those circles add up to one attractive pattern

All photos by Travels With The Post

Meanwhile, at Pottstown FARM

Also among the chalk gawkers were two celebrities, Santa Claus and Mrs. Claus. Both were on hand to help Pottstown FARM observe “Christmas in July.”

Most market vendors offer unique, hand-made or hand-grown, and hard-to-find-elsewhere merchandise. Their selections enticed visitors to complete their holiday shopping well in advance … or, at least, to start it.

Annual Festival Became A Chalk Gawker’s Paradise
Annual Festival Became A Chalk Gawker’s Paradise
Annual Festival Became A Chalk Gawker’s Paradise
Annual Festival Became A Chalk Gawker’s Paradise
Annual Festival Became A Chalk Gawker’s Paradise

Pottstown FARM is next scheduled to operate from 9 a.m. to noon on these Saturdays:

  • Aug. 8, Neighborhood Market;
  • Aug. 22, observing National Bee Month;
  • Sept. 5, with butterfly tagging and celebrating the downtown Pottstown L’oe Show Weekend;
  • Sept. 19, Zucchini Festival & Races;
  • Oct. 3, Neighborhood Market; and
  • Oct. 17: Halloween Fun at the FARM, along with the Haunts on High event.
Annual Festival Became A Chalk Gawker’s Paradise

Our entertainment reporting covers the arts and culture, shows, exhibits, performances, festivals, and community-related activities within, or that affect residents of, Montgomery, Berks, and Chester PA counties. Find more entertainment articles here. Also, see and join the Pottstown Arts and Cultural Alliance group on Facebook.

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Looking for free local news? See these sources:

The PCTV Network. PCTV, headquartered in Pottstown, provides local television programming in western Montgomery, northern Chester, and eastern Berks counties.

Daily Voice Pottstown. Covers municipalities in western Montgomery County and beyond.

Pottstown Scoop. A daily e-mailed newsletter, also available online, that covers Pottstown and the Pottsgroves. Its news items are usually brief and quickly read.

Digital Notebook. Pottstown resident Evan Brandt is the sole reporter for the venerable Pottstown Mercury newspaper. For many years, until February 2022, he offered observations about happenings in the borough and elsewhere. They remain valuable from a historical perspective.

The Pottstown Post. A product of The Post Publications (which also produces Travels With The Post). The Pottstown Post offers brief news items about Pottstown and the three Pottsgrove townships. Its stories are NOT duplicated or repeated in the Travels edition.

The Boyertown Expression. Covers municipalities primarily within Berks County’s Boyertown Area School District, and focuses on the municipalities of Boyertown, Bally, Barto, and Gilbertsville. Its operators, Leslie Misko and Jane Stahl, are long-time Boyertown area residents with backgrounds in education and art.

Spring-Ford Press. Reporter-written and AI-derived news coverage in Spring City, Royersford, Limerick, and Upper Providence.

Perk Valley Now. Covers municipalities primarily within Montgomery County's Perkiomen Valley School District: Zionsville, Schwenksville, Perkiomen, Perkiomenville, Trappe, Collegeville, and Skippack PA.

North Penn Now. Covers municipalities primarily within Montgomery County's North Penn School District: Hatfield township and borough, Lansdale, North Wales, Montgomery, Towamencin and Upper Gwynedd.

The Keystone Newsroom. The Keystone is a Pennsylvania-based newsroom of local editors and reporters producing news on state- and community-related issues.

Keystone Wayfarer. Described by author Paula Hogan "as an outlet to publish accounts” that explore “the extensive history” of people and places in and around Schwenksville PA and, more broadly, Montgomery County PA.

MyChesCo. MyChesCo has covered Chester County news since 2017.

Berks Community Television. Covers Berks County.

Spotlight PA. An investigative news service for Pennsylvania, supported by several news organizations statewide. It publishes a Berks County Edition.

Philly Voice. Covers Philadelphia and the suburbs.

Lehigh Valley News. Lehigh Valley News, headquartered in Bethlehem PA, provides news coverage in Allentown, Bethlehem, Easton, and counties of the Lehigh Valley.

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