Five Tips to Use Now and Keep Online Information Private

MURRIETA CA – New data suggests that up to 49% of e-mail passwords may be compromised by scammers, according to Social Catfish, a California-based company. Additionally, it suggested “five tips for users to protect themselves from online scams and data leaks.”

The research also points to what the company claims is a growing problem in Pennsylvania. It reports 16,407 victims in the state lost $360 million to online scams during 2023.

Social Catfish sells reverse search software services and protective technologies. Its findings were issued Tuesday (March 25, 2025) to accompany information on one of its products, called Privacy Lock.

Privacy Lock is described as an artificial intelligence-driven “proactive data protection service.” It scans both public and dark webs for user data and photos, and reportedly helps users remove unwanted online data.

Five Top Tips to Protect Your Privacy

The company’s suggested privacy protection tips:

1. Avoid risk. Be cautious about what personal details you share publicly. For example, it says, don’t post your baby’s name and birthday on social media. If a scammer can see photos showing a baby named Taylor was born in 2022, they can look to guess passwords similar to ‘Taylor2022#’;
2. Use strong, unique passwords. Avoid reusing passwords across multiple accounts. Utilize complex, long passwords that include a combination of letters, numbers, and special characters. Consider using a password manager to keep track of your passwords securely;
3. Never click on random links. Don’t click on suspicious links or open unsolicited emails. If a phishing link is clicked, malware may enter your computer and can steal personal information;
4. Enable Two-Factor Authentication (also known as “2FA”). Add an extra layer of security by enabling 2FA on all accounts that offer it. With it enabled, even if your password is compromised, scammers will need a second form of verification to gain access to your account; and
5. Regularly monitor your online presence. Frequently check your social media and online accounts for any suspicious activity. Use available tools to scan both the public and dark web for any personal data that may have been exposed.

Personal data breaches are increasing, Social Catfish warns. They cost Americans $744 million in 2023, up from $517 million in 2021. During 2024, it adds, nearly three billion individuals had their personal data – including social security numbers – leaked in a single database attack.

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