READING PA – Grocery TV, which offers food shoppers supermarket-related content on in-store television screens, is about to grow by adding Redner’s Markets to its client base.
Redner’s, headquartered in Reading, operates stores locally in Pottstown (2), Boyertown, Douglassville, Bally, Phoenixville, Red Hill, and Collegeville. Most of the chain’s 44 warehouse markets and 20 Quick Shoppes locations in eastern Pennsylvania, Maryland, and Delaware will join Grocery TV’s network of more than 5,000 stores.
The retail media company’s platform will provide entertainment, shopping news, and other video items on screens at the stores’ entrances and front ends,” Grocery TV reports in a Tuesday (Nov. 19, 2024) media release.
Redner’s Also Providing Content
Redner’s will offer its own programming, too. It plans promotions for services like “Redner’s Ready,” an online ordering and curbside pickup option. It also will broadcast “HealthCents,” a nutrition program led by corporate dietitian Meredith McGrath.
“We’re always looking for ways to improve our stores and better serve our customers,” Redner’s Chief Operating Officer Gary Redner observes. “Partnering with Grocery TV allows us to modernize our stores, and highlight the broad range of services that our customers can access.”
The company also will “generate incremental revenue through advertising that accompanies Grocery TV’s retail content.
“We’re excited to partner with Redner’s to support their vision of improving the customer experience, while unlocking incremental revenue for their business,” Grocery TV co-founder and COO Don Oelke notes.
With the addition of Redner’s, Grocery TV’s says network surpasses 5,000 stores across all 50 states, and is expected to reach 1-in-4 Americans. Other Grocery TV partners in the TriCounty area (western Montgomery, eastern Berks, and northern Chester counties in Pennsylvania) include Landis Supermarkets, Boyer’s Food Markets, and ShopRite.
Redner’s in-store top photo provided to Travels With The Post by Grocery TV
Redner’s Collegeville photo provided by the Collegeville Economic Development Corp.
